Privacy Policy

The privacy of our clients matters greatly to Heart Fire Eastern Therapies, as such the following privacy policy concerning collection, use and storage of your information (both electronic and in paper form) is adhered to. Please read the policy below for further information.

Who are we?

The data is controlled by Heart Fire Eastern Therapies, Carr Lane, Alderley Edge, Cheshire, SK97SL.

What information do we collect?

Certain information about individuals is collected in-order to provide products and services and to enable certain functions on this website. We also collect information to better understand how visitors use this website and to present timely, relevant information to them.

The key information collected pertains to medical and treatment history. This is stored securely in either paper and/or electronic form.

How do we use this data?

Collecting this data helps us understand what you are looking for from Heart Fire Eastern Therapies, enabling us to deliver improved products and services. Specifically, we may use data:

  • For our own internal records.
  • To personalise and improve the products and services we provide.
  • To contact you in response to a specific enquiry.
  • To customise the website for you.
  • To send you promotional emails about products, services, offers and other things we think might be relevant to you.
  • To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.
  • To contact you via email, telephone, or messaging for market research reasons.

What legal basis do we have for processing your personal data?

Use of your information is a legal obligation, with respect to your treatments and diagnosis and medical history. It not only demonstrates consent with respect to treatments, but also acts in your interest.

How do we store your date?

Storage of your information is undertaken in two main ways, either via paper, and/or on a secure electronic booking system. Access is restricted to the owner of Heart Fire Eastern Therapies. Your personal data will be held for seven years from the end of the tax year (as stipulated in GDPR legislation)

How do we use Cookies?

A cookie is a small file placed on your computer’s hard drive. It enables a website to identify your computer as you view different pages on our website. Cookies allow websites and applications to store your preferences in-order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

 We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content, and functions.
  • Identify whether you are signed into our website.
  • Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
  • Store information about your preferences so that the website can then present you with information you will find more relevant and interesting.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

How do you control cookies?

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies. However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you. Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it. To learn more about cookies and how they are used, visit

Controlling information about you

When you fill in a form or provide your details on our website, you:

  • Opt-in to receive marketing communications from us by email, telephone, text message or post.
    We will never lease, distribute, or sell your personal information to third parties unless we have your permission, or the law requires us to.
  • Any personal information we hold about you is stored and processed under our data protection policy, in line with the Data Protection Act 1998.


We will always hold your information securely. To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards. We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 1998.

Your rights to your data

Under GDPR you have the right to access personal information and records that are relevant to you unless they are also expose the personal information for another person. You also have the right to ask for the deletion of data unless it falls under the legal requirements for storage of data.

Links from our site

Our website may contain links to other websites. Please note that we have no control of websites outside the domain. If you provide information to a website to which we link, we are not responsible for its protection and privacy. Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully. This policy is updated from time to time. The latest version is published on this page. This website privacy policy was updated on: 16th March 2018 If you have any questions about this policy, please email [email protected]

How to contact us

We can be contacted via telephone and messaging (using the number on the website and Facebook), also via and by searching for Heart Fire Eastern Therapies on Facebook-Instagram.